Business Response to Struggling Economy

This is an excerpt from an interview conducted.

How do you stay afloat with our struggling economy? “We doubled our marketing and advertising efforts to achieve the same results we had before the recession.”

What do you do to stay ahead of them[Competitors]? “Creativity. We create new markets and work outside of the box. Understand the concept ‘who controls the inventory controls the market.’ That is why we increased our budgets in marketing and advertising by 100%. Our competitors did exactly the opposite. Investing education and personal relationships along with staying current on the trends of the market has enabled us to remain competitive."

Interview conducted with George Lanza, CBI, M&AMI,
President of Plethora Businesses
2010 M&A Source Chairman M& A Source
Director of the California Association of Business Brokers
Director of the International Business Brokers Association

spring and summer internship‏

This is a program intended to service about 25% of incoming freshmen and put them through the paces of college orientation, career exploration while gaining a head start on their remediation needs. The person in this position will be responsible for doing extensive outreach and marketing to reach and register the desired number of students. This involves answering these students questions and those of their parents, creating publicity packages and coordinating a major Welcome Reception for students and their family. He/she will also be at the center of coordinating communication and collaboration efforts among the many constituents of the program. He/she will be collecting and managing data that would be used to inform and improve practice and would be an integral member of the Early Start Planning Committee.

Allison Douglas-Chicoye, Ph.D.
Director of Academic Support & Learning Services
Academic Programs
tel.:909-869-3816
e-mail:allisond@csupomona.edu

Intrested in PSE??

My name is Stephanie Coba. I am helping reactivate Pi Sigma Epsilon which is a co-ed marketing fraternity. If you want to more information about PSE visit their website at www.pse.org. If you are interested in helping reactivate the club email me at sdcoba@csupomona.edu.

Pi Sigma Epsilon is the only national, co-ed, professional fraternal organization in sales, marketing, and management.

Pi Sigma Epsilon's mission is to develop the sales and marketing skills of its members through lifelong opportunities.

Pi Sigma Epsilon has grown to be the premiere organization for motivated and dedicated students looking to maximize their college experience. PSE's goal is to provide collegiate students with practical business experience through sales, sales projects, marketing, marketing research and community service projects.



">Link
www.pse.org


">Link
sdcoba@csupomona.edu

SWIFT: Come get pwned at Fragnite this Friday, 5:30 - 10pm‏

SWIFT would like to invite you to our Winter quarter Fragnite thisFriday (2/26)

Forget about classes, term papers, and midterms for one night and enjoy losing to the SWIFT e-board at any game of your choosing. We will be playing TF2, FEAR, CS, Quake 3 and any other game you would like to play. There will also be a DJ providing music at the event.Come and enjoy one of the best LAN parties on campus! Just remember to bring your computer and any other peripherals you may need to play. Feel free to bring any consoles or console games as well. And if that isn't enough, there will be free food and drinks!

========Summary:========
Who: SWIFT and YOU
What: Linux Fragnite
Where: Bldg. 98P, Room 2-007
When: Friday, February 26th @ 5:30pm
Why: Play games and eat some free food!


">Link
http://www.calpolyswift.org

Business Interview

This is an excerpt of the interview conducted by Victoria Lam about the retail company that she currently works for.

Sarah- Store Manager/ Assistant Buyer

>How long have you been in business?
A year and a half

>What do you think is the greatest thing about this business industry?
It's always growing there's always a need for our products, help them make wise decisions on the products they use.

>How do you stay afloat with our struggling economy?
Try to advertise our store by the internet(Website) so they can purchase things on line, and fliers and Myspace twitter Facebook, free classes, offer monthly coupons and sales promotions, seminars. etc

>What is your business plan for the next five years?
Establishing a website, if store sells pick up they're going to expand more businesses in different locations, and than have room to offer more classes

>What are some key things your business needs in order to survive? Communication to customers and the services we provide and between employees so that everything can be efficient. Carrying Quality products that you believe in

>What are you looking for when you are hiring a new employee? What is required? For sales associates experience in customer service and in retail, someone who is willing to learn and put in the effort. If you're not looking to stick it out there's no point in beginning

>What have you learned since you began your business?
Much more high maintenance than expected. Dealing with the wide range of Vendors (Over 200 vendors on a monthly bases regularly) Making sure products are displayed in ways that customers can see the benefit in them. More and more time is consumed in concentrating on how to run the business smoothly

>If you could give any advice to any new business owner what would you give? And why?
Be flexible, and still manage your business amidst the chaos. Be conversational and know your competition. Be knowledgeable about products that you don't even carry so that you know what you are talking about when customers do ask about them.

Need Some Help With Your Interview?

INTERVIEWING TIPS..

-Come to the interview with a 30-60 second intoduction.
Education,Work History, Personal Intrests

-Show some energy!!
Let the interviewer know that you want to be there
Have Confidence
Convey Passion

-Use examples that highlight your experience.
High Scope (difficult situations, stepping out of your comfort zone,ect..)
Brainstorm 5-6 situations that could apply to many questions

-Answer every question with the Situation, Behavior, and Outcome.
Include what you learned from the situation.

-Know the position you are applying for.

-Know where you want to go with the company.

-Listen to the question and take a moment to think about your answer.

-Be prepared to speak about your strengths and weaknesses(opportunities).

-Relax!! Think of the interview as a conversation.

GOT QUESTIONS??

Get them Answered at the College of Business Administration Student Services Center

Building 6-220

Office Hours:
Monday-Thursday
7:30am-5:45pm
Friday
7:30-am-5:00pm

Come Join The Association for Women in Communications

MAKE A DIFFERENCE IN YOUR LIFE, YOUR CAREER, YOUR WORLD..

The AWC is the only professional association that represents ALL fields of the communications industry including:
-Marketing
-Public Relations
-Broadcasting
-Publishing
-Editorial
-Graphic Design
-Photography
-Online Media
-Corporate Communications

The AWC honors high standards in all communications fields and inspires its members to greater efforts, empowers its members to accomplish more professionally, and most importantly champions the advancement of women across ALL communications disciplines by:
-Recognizing Excellence
-Promoting Leadership
-Positioning its members at the forefront of the evolving communications era

Intern Positions

The following internship opportunity was shared with us by a former alumna

TV Network Position: PR/Online Marketing Intern

BabyFirstTV, the only TV network for babies and toddlers, is seeking an intern for the Spring Semester. The position will focus on generating brand awareness and creating an online personality for the network.

Position Duties Include:

- Create official corporate blog and write weekly content

- Develop content for the company’s Twitter feed

- Grow Twitter/Facebook followers/fans

- Research parenting blogs and websites and feed brand into discussions

Qualifications of Candidates:

- Course work in public relations and communications

- Strong writing skills (samples will be requested)

- Available 10 hours a week

The intern will report to the VP, Marketing. Office is located in Century City. Interested parties should send writing samples and resume to kfeltz@bf-tv.com
_____________

Kristin Feltz
VP, Marketing
BabyFirstTV
10390 Santa Monica Blvd, Suite 310
Los Angeles, CA 90025

IBM Video

Video credit:
Promotional Video for Cal Poly Pomona's International Business and Marketing Major
Directed, Edited, and Narrated by Scott Pohlers
Special Effects by Edward Nasko
Cinematography by Linus Tseng
Starring:
Student Testimonial 1- Edward Nasko
Student Testimonial 2- Dustin Wong
Student Walking 1- Randall Foust
Prof. Reid's IBM307 winter 08 class

Video found on youtube.com