Business Response to Struggling Economy

This is an excerpt from an interview conducted.

How do you stay afloat with our struggling economy? “We doubled our marketing and advertising efforts to achieve the same results we had before the recession.”

What do you do to stay ahead of them[Competitors]? “Creativity. We create new markets and work outside of the box. Understand the concept ‘who controls the inventory controls the market.’ That is why we increased our budgets in marketing and advertising by 100%. Our competitors did exactly the opposite. Investing education and personal relationships along with staying current on the trends of the market has enabled us to remain competitive."

Interview conducted with George Lanza, CBI, M&AMI,
President of Plethora Businesses
2010 M&A Source Chairman M& A Source
Director of the California Association of Business Brokers
Director of the International Business Brokers Association