Business Response to Struggling Economy

This is an excerpt from an interview conducted.

How do you stay afloat with our struggling economy? “We doubled our marketing and advertising efforts to achieve the same results we had before the recession.”

What do you do to stay ahead of them[Competitors]? “Creativity. We create new markets and work outside of the box. Understand the concept ‘who controls the inventory controls the market.’ That is why we increased our budgets in marketing and advertising by 100%. Our competitors did exactly the opposite. Investing education and personal relationships along with staying current on the trends of the market has enabled us to remain competitive."

Interview conducted with George Lanza, CBI, M&AMI,
President of Plethora Businesses
2010 M&A Source Chairman M& A Source
Director of the California Association of Business Brokers
Director of the International Business Brokers Association

spring and summer internship‏

This is a program intended to service about 25% of incoming freshmen and put them through the paces of college orientation, career exploration while gaining a head start on their remediation needs. The person in this position will be responsible for doing extensive outreach and marketing to reach and register the desired number of students. This involves answering these students questions and those of their parents, creating publicity packages and coordinating a major Welcome Reception for students and their family. He/she will also be at the center of coordinating communication and collaboration efforts among the many constituents of the program. He/she will be collecting and managing data that would be used to inform and improve practice and would be an integral member of the Early Start Planning Committee.

Allison Douglas-Chicoye, Ph.D.
Director of Academic Support & Learning Services
Academic Programs
tel.:909-869-3816
e-mail:allisond@csupomona.edu

Intrested in PSE??

My name is Stephanie Coba. I am helping reactivate Pi Sigma Epsilon which is a co-ed marketing fraternity. If you want to more information about PSE visit their website at www.pse.org. If you are interested in helping reactivate the club email me at sdcoba@csupomona.edu.

Pi Sigma Epsilon is the only national, co-ed, professional fraternal organization in sales, marketing, and management.

Pi Sigma Epsilon's mission is to develop the sales and marketing skills of its members through lifelong opportunities.

Pi Sigma Epsilon has grown to be the premiere organization for motivated and dedicated students looking to maximize their college experience. PSE's goal is to provide collegiate students with practical business experience through sales, sales projects, marketing, marketing research and community service projects.



">Link
www.pse.org


">Link
sdcoba@csupomona.edu

SWIFT: Come get pwned at Fragnite this Friday, 5:30 - 10pm‏

SWIFT would like to invite you to our Winter quarter Fragnite thisFriday (2/26)

Forget about classes, term papers, and midterms for one night and enjoy losing to the SWIFT e-board at any game of your choosing. We will be playing TF2, FEAR, CS, Quake 3 and any other game you would like to play. There will also be a DJ providing music at the event.Come and enjoy one of the best LAN parties on campus! Just remember to bring your computer and any other peripherals you may need to play. Feel free to bring any consoles or console games as well. And if that isn't enough, there will be free food and drinks!

========Summary:========
Who: SWIFT and YOU
What: Linux Fragnite
Where: Bldg. 98P, Room 2-007
When: Friday, February 26th @ 5:30pm
Why: Play games and eat some free food!


">Link
http://www.calpolyswift.org

Business Interview

This is an excerpt of the interview conducted by Victoria Lam about the retail company that she currently works for.

Sarah- Store Manager/ Assistant Buyer

>How long have you been in business?
A year and a half

>What do you think is the greatest thing about this business industry?
It's always growing there's always a need for our products, help them make wise decisions on the products they use.

>How do you stay afloat with our struggling economy?
Try to advertise our store by the internet(Website) so they can purchase things on line, and fliers and Myspace twitter Facebook, free classes, offer monthly coupons and sales promotions, seminars. etc

>What is your business plan for the next five years?
Establishing a website, if store sells pick up they're going to expand more businesses in different locations, and than have room to offer more classes

>What are some key things your business needs in order to survive? Communication to customers and the services we provide and between employees so that everything can be efficient. Carrying Quality products that you believe in

>What are you looking for when you are hiring a new employee? What is required? For sales associates experience in customer service and in retail, someone who is willing to learn and put in the effort. If you're not looking to stick it out there's no point in beginning

>What have you learned since you began your business?
Much more high maintenance than expected. Dealing with the wide range of Vendors (Over 200 vendors on a monthly bases regularly) Making sure products are displayed in ways that customers can see the benefit in them. More and more time is consumed in concentrating on how to run the business smoothly

>If you could give any advice to any new business owner what would you give? And why?
Be flexible, and still manage your business amidst the chaos. Be conversational and know your competition. Be knowledgeable about products that you don't even carry so that you know what you are talking about when customers do ask about them.

Need Some Help With Your Interview?

INTERVIEWING TIPS..

-Come to the interview with a 30-60 second intoduction.
Education,Work History, Personal Intrests

-Show some energy!!
Let the interviewer know that you want to be there
Have Confidence
Convey Passion

-Use examples that highlight your experience.
High Scope (difficult situations, stepping out of your comfort zone,ect..)
Brainstorm 5-6 situations that could apply to many questions

-Answer every question with the Situation, Behavior, and Outcome.
Include what you learned from the situation.

-Know the position you are applying for.

-Know where you want to go with the company.

-Listen to the question and take a moment to think about your answer.

-Be prepared to speak about your strengths and weaknesses(opportunities).

-Relax!! Think of the interview as a conversation.

GOT QUESTIONS??

Get them Answered at the College of Business Administration Student Services Center

Building 6-220

Office Hours:
Monday-Thursday
7:30am-5:45pm
Friday
7:30-am-5:00pm

Come Join The Association for Women in Communications

MAKE A DIFFERENCE IN YOUR LIFE, YOUR CAREER, YOUR WORLD..

The AWC is the only professional association that represents ALL fields of the communications industry including:
-Marketing
-Public Relations
-Broadcasting
-Publishing
-Editorial
-Graphic Design
-Photography
-Online Media
-Corporate Communications

The AWC honors high standards in all communications fields and inspires its members to greater efforts, empowers its members to accomplish more professionally, and most importantly champions the advancement of women across ALL communications disciplines by:
-Recognizing Excellence
-Promoting Leadership
-Positioning its members at the forefront of the evolving communications era

Intern Positions

The following internship opportunity was shared with us by a former alumna

TV Network Position: PR/Online Marketing Intern

BabyFirstTV, the only TV network for babies and toddlers, is seeking an intern for the Spring Semester. The position will focus on generating brand awareness and creating an online personality for the network.

Position Duties Include:

- Create official corporate blog and write weekly content

- Develop content for the company’s Twitter feed

- Grow Twitter/Facebook followers/fans

- Research parenting blogs and websites and feed brand into discussions

Qualifications of Candidates:

- Course work in public relations and communications

- Strong writing skills (samples will be requested)

- Available 10 hours a week

The intern will report to the VP, Marketing. Office is located in Century City. Interested parties should send writing samples and resume to kfeltz@bf-tv.com
_____________

Kristin Feltz
VP, Marketing
BabyFirstTV
10390 Santa Monica Blvd, Suite 310
Los Angeles, CA 90025

IBM Video

Video credit:
Promotional Video for Cal Poly Pomona's International Business and Marketing Major
Directed, Edited, and Narrated by Scott Pohlers
Special Effects by Edward Nasko
Cinematography by Linus Tseng
Starring:
Student Testimonial 1- Edward Nasko
Student Testimonial 2- Dustin Wong
Student Walking 1- Randall Foust
Prof. Reid's IBM307 winter 08 class

Video found on youtube.com

Dr. Swartz's take on this years Summer Session

All,

Here is what students have to say about summer session 2010:

1.You prefer five week sessions by a 31-11 margin.

2.You prefer online classes by a 26-16 margin.

3.You prefer evening classes (24) and then morning classes (22) over afternoons (17).

4.The classes most requested are 421 (14), 480 (10), 416 (9), 408 (8), and 307 (6).

Comments: It would appear that almost all classes other than something arranged like internships or projects will be over a five week session.
We will offer only a limited selection of online classes, however, because some courses are not designed for this kind of learning. We will array our offerings leaning toward mornings and evenings.
we intend to offer those five most requested classes along with our gateway course, possibly online, IBM 301. Because demand is not expected to be high we likely will offer only those seven classes along with IBM 400, special projects, and IBM 441/442, internships.

STUDENTS OFFER FREE TAX PREP ASSISTANCE

Cal Poly Pomona has expanded its free income tax preparation program to better help people in the Pomona Valley. Those whose 2009 gross yearly income was $50,000 or less are eligible to receive assistance in filing federal and state income tax returns at three Pomona locations.

Link
http://polycentric.csupomona.edu/news_stories/2010/02/free-tax-prep.html

2010-2011 President's Council Scholarship Application Now Available

~Do you have a 3.5 GPA or higher?
~Will you be a Junior or Senior during the 2010-11 academic year?
You may be eligible for the President's Council Scholarship! Deadline to apply is March 2, 2010



Link
http://dsa.csupomona.edu/financial_aid/presidents_application.asp

2010-11 Cal Poly Pomona General Scholarship Application NOW AVAILABLE!!

The Cal Poly Pomona General Scholarship Application is now available online for submission for the 2010/2011 academic year.
Don't miss this great opportunity to be considered for over 50 scholarships. Submission deadline is March 2, 2010.

Link
http://dsa.csupomona.edu/financial_aid/scholarship_application.asp

Meeting With Legislators

A Message to the Cal Poly Pomona Community:

We continue to communicate with local legislators on the financial crisis that is harming Cal Poly Pomona and the entire CSU. Your voices can be extremely powerful as we call on state representatives to step up and be a champion for higher education. If you want to be heard by the right people, then please join me on the following dates.

The next meetings are:

Friday, February 19, 2010 3:45 p.m.
State Senator Bob Huff (R-29th District)
20888 Amar Road, Suite 205
Walnut, CA 91789

Friday, April 16, 2010 11:15 a.m.
State Senator Gloria Negrete McLeod (D-32nd District)
4959 Palo Verde Street, Suite 100B
Montclair, CA 91763

I look forward to seeing you then!

Michael Ortiz
President

First Annual IBM Softball Challenge Cup, Who's In??

IBM Students,

Who says the IBM Department doesn’t know how to have fun?

Anybody ready for the First Annual IBM Softball Challenge Cup?

Here’s the plan. The four IBM student clubs engage in a softball playoff with the winner of the playoff getting the right to take on the undefeated FACULTY TEAM in a winner take all showdown for the prized IBM Challenge Cup AND bragging rights for an entire year! (Warning: the faculty team cheats and reserves the right to stack its lineup!)

If you’re on two or more clubs you pick your team. If a club doesn’t field a full team you can merge with another club.

AND the IBM Department provides FREE FOOD at the event! (Sorry, we can’t do beer on campus)

Now, the hard part. When to have this gala? Friday afternoon? Saturday? Sunday afternoon? You tell me.

And we tentatively will play this series on the CPP varsity baseball diamond—a full stadium with bleachers!

We’re doing this sometime in May. Best times and dates?

Oh yeah…this is 16-inch SLOW PITCH softball. No gloves required. Just smiles.

Do You Want To Change Majors?

Change of Major Meeting

Tuesday, February 9, 2010

12:00-12:30PM

6-104

------------------------------------------------

Wednesday, February 24, 2010

1:00-1:30PM

6-104

============================

ATTENTION BUSINESS LADIES!! LBSA EVENT

Students,

Your invited to the following events:

· LBSA 5th General Meeting – Tuesday, Feb 9th @ U-Hour

· LBSA Etiquette Dinner – Friday, Feb 26th @ 7pm

LBSA 5th General Meeting:

Guest speaker Adrian Marquez will be talking about the upcoming Adelante Mujer Latina Conference and how it gives ladies the opportunity to interact with successful professional women from a number of fields, including academia, law, business, engineering and government.

LBSA Etiquette Dinner:

Have a delicious dinner with various company reps and practice proper dinner etiquette for future business functions.

LBSA meetings are FREE and OPEN to non-members!

For more information please click on the link below and check out our website:

Cal Poly Pomona LBSA

Learning Goals for Students completing the BSBA program

As part of the College of Business Administration’s accreditation by the Association to Advance Collegiate Schools of Business (AACSB), the College has established student learning goals. A learning goal is a desired educational outcome that a student should be able to accomplish when the student graduates from the program, regardless of the major or concentration.

The undergraduate learning goals for the College are listed below.

Learning Goal #1: Students completing the BSBA program will be able to communicate effectively in a business environment.

Corresponding Objectives:
a. Students will demonstrate oral communication skills during group presentations.
b. Students will demonstrate written communication skills by producing quality business documents.

Learning Goal #2: Students completing the BSBA program will be able to use critical thinking to make business decisions.

Corresponding Objectives:
a. Students will demonstrate the ability to identify key issues.
b. Students will demonstrate the ability to find, read and evaluate information sources.
c. Students will demonstrate the ability to use technology to gather and analyze data.
d. Students will demonstrate the ability to solve problems using appropriate quantitative and qualitative skills.
e. Students will acknowledge and consider each other’s opinions when participating in group decisions.

Learning Goal #3: Students completing the BSBA program will understand the impact of globalization and diversity on the business environment.

Corresponding Objectives:
a. Students will demonstrate an understanding of the implications of current global issues.
b. Students will demonstrate an understanding of cultural and diversity issues.
c. Students will consider global issues when solving business problems.

Learning Goal #4: Students completing the BSBA program will be able to demonstrate knowledge of fundamental principles in all business disciplines and deal with business problems from an integrative perspective.

Corresponding Objectives:
a. Students will demonstrate understanding of concepts and basic terminology from all business disciplines.
b. Students will understand how one functional area impacts another and apply an interdisciplinary approach when solving business problems.

Learning Goal #5: Students completing the BSBA program will be able to demonstrate awareness of the ethical and legal aspects of the business environment.

Corresponding Objectives:
a. Students will demonstrate the ability to recognize key aspects of ethical issues.
b. Students will demonstrate the ability to distinguish between legal and ethical issues.
c. Students will demonstrate an understanding of ethical responsibilities in both academic and business environments.

If you have questions or comments on these goals, please contact Dr. VickiS.Peden at vspeden@csupomona.edu.

DO YOU WANT TO BE CAL POLY'S FACEBOOK FRIEND?

Check it out!

http://www.facebook.com/group

Yes, our awesome students have set up a page for our department on Facebook!

And another highly talented IBM student team has posted a video about us on YouTube!

Sign on as a member and you will have exposure to everything that’s going on, including internship and full time job opportunities, information about our newly forming student clubs, news about our new building, Legends of IBM, the Softball Challenge forthcoming in the spring, and a whole lot more!

James E. Swartz

EVENT: RE_BRANDING

Re-Branding your Agency and Customers Brand



These days the advertising and marketing world seems to be going through the kinds of fits, changes and challenges that would make a typically cool headed Don Draper choke on his ice bucket. And, like most of their clients, agencies are finding it necessary to shift and evolve not just their brands, but their entire visions to meet the trials of the day.

As the chief architect of DGWB’s evolved brand vision, Mike Weisman will be speaking from a unique, first hand perspective on the challenges and opportunities facing the industry today- and how his agency is managing their own evolution and those of their clients at the same time.

DGWB currently services iconic local, regional and national brands such as CHOC Hospital, St. Joseph Hospital, Dole, California Avocado Commission, Hilton Garden Inns, KFC, Toshiba Copiers, Wienerschnitzel, Yamaha Electronics, JB's and many more.

Please join us the AAF Inland Empire to come and hear one of the OC’s leading marketing CEO’s discuss branding your own brand In a unique way that may assist you and your brand.

Lunch Included

When:Wednesday, February 10, 2010 11:30 AM - 1:30 PM

Where:Copies & Ink

10722 Arrow Route, Suite 102, Rancho Cucamonga, CA 91730

Attire:Business Casual

COME JOIN!! IBM Department Student Clubs Update‏

IBM Students:

After some five years of inactivity/suspension by our major departmental student organizations we finally are on the way to standing up 3 active organizations to assist you in your career goals.
They are:
1. American Advertising Federation/Advertising Club - www.aaf.org
2. American Marketing Association - www.marketingpower.com
3. Pi Sigma Epsilon - www.pse.org

They will lead to exciting new networking opportunities, the chance to travel, to polish your skills, and possibly even lead to a great internship or full time job somewhere. You need not be in a certain career track or major to join any of these fun groups. You likely will be exposed to great speakers, go on wonderful field trips, and add to the richness of the college experience. Even if you are a senior, Join in!!!
Dr. James E. Swartz

HURRY!! HURRY!! Anybody want $1,000???---AAF Academic Achievement Award‏

The AAF-Inland Empire Academic Achievement Award recognizes, promotes and encourages academically talented students of advertising realated disciplines, helping them to complete their undergraduate education.
Reflective of the competitive world of business, the Academic Achievement Award will be granted on a competitive basis rather than by recommendation.

Deadlines for the AAF-Inland Empire Academic Achievement Award are February 20,2010

Any Questions refer to: AAF-Inland Empire Chapter
9668 Miliken Avenue
Suite 104-387
Rancho Cucamonga, CA 91730
info@AAF-InlandEmpire.com , or vseitz@csusb.edu

Marketing Quotes

No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
Robert G Allen

New Procedures For Seniors

This e-mail was sent by Dr. James E. Swartz on January 29 regarding the new procedures for seniors. Important information is in the highlighted text.

"This quarter, department chairs will be meeting with “Super-Duper Seniors”. These are students with at least 135% of the total units required to graduate in one or more of their academic majors. SDS students (including those that have filed for graduation) will receive a registration hold that will require them to meet with their department chairs to complete an advising contract. They will be required to meet with the department chair and review the contract each quarter until they obtain their degree.

In addition, all seniors who have completed all of the degree requirements for at least one major and have not applied for graduation will receive a registration hold and a letter from the Registrar’s Office informing them that the process to graduate them at the end of the quarter has been started on their behalf. Students who wish to request a delay in their graduation can submit this request to the Office of Academic Programs, room 98-T7-16 in the CLA Tower

If you have any questions about these procedures, please contact Kathy Street, AVP for Enrollment Services, at kastreet@csupomona.edu, ext. 2572 or Claudia Pinter-Lucke, AVP for Academic Programs, at clpinterluck@csupomona.edu, ext. 3328.

Thank you for your help getting the information out to students.

Claudia Pinter-Lucke
Kathy Street"